Cricingif & PepsiCo Forged to start Pakistan’s very own Virtual Reality cricket match in a four-day-long activation held in Lahore. The activation, held from 19th May, 2017 till 21st May, 2017, attracted thousands of frenzied fans in a cricket-mad nation.
Pepsi previously joint hands for finding the young and gifted players from all over Pakistan beneath their trial program called ‘Future 11‘. According to Pepsi & PCB youngsters will be groomed by campaign from the beginning that in future they will become assets for the Pakistani team.
Experiencing the VR match Salman Butt (Marketing Director — PepsiCo) stated:
“The digital age has enabled Pepsi to join and reach wider group of audience than previously. Owing Cricingif’s VR match has enabled PepsiCo with cutting edge viral technology that will help us connect with much more varied group of people. We created an impact amongst Pakistani audience onground in Pepsi Future 11 campaign we’re sure people will cherish the VR sport & enjoy the most immersive experience”.
The first-of-its-kind virtual reality cricket match developed in-house by Cricingif has the following exciting features for its cricket lovers
- Know what it feels like to step on the pitch before thousands of fans. Play and win in VR
- Batting challenge for two overs, Are you really as great as Misbah? Would you evaluate 26 runs in 1 overs?
- How great are you with quick and spin bowlers? Can the match twist?
- Day and nighttime match change alternatives
Discussing the venture for its activation, CEO of Cricingif, Shahid Rasool mentioned,
“We moved to a strategic venture with Pepsi as they’re the greatest beverage manufacturer in Pakistan and they’ve been at the forefront of the promotion of the match. Pepsi has supported Pakistani cricket not just at the worldwide phase, but it has also been involved in unearthing of gift at the grassroots level”.
Cricingif is a first of its kind cricket coverage platform that offers the quickest ball-by-ball updates, such as scores, GIFs, along with movie clips, together with streaming. Cricket flows in the bloodstream of Pakistan and there is a demand for 360-degree coverage in regards to cricket. Consumers in Pakistan, as they eventually become more educated and busier, are searching for on-demand solutions that can help them stay on the match at each turn if they can’t watch the sport entirely. Recognizing this gap in the market, Cricingif intends to offer the most participating cricket coverage utilizing ball by ball clips that nobody else in the world is currently offering . Cricingif’s clip for each ball movie coverage attribute on the platform/app enables consumers and discuss the most important moments of the match.
They have entered into exclusive long term partnerships with an ICC (International Cricket Council)&PSL (Pakistan Super League) for ball by ball highlights to keep to provide customers the best possible cricket viewing experience on the internet and on their smart phone.
Hashtags to trace : #VRCricingif #Future11
Twitter accounts: @_cricingif @PepsiPakistan